Privacy Policy

Who we are

Our UK registered office address is c/o Crunch Accountants, First Floor, Telecom House, 125-135 Preston Road, Brighton, East Sussex, BN1 6AF. We are registered as a private Limited Company in England and Wales as company number 6572228 and you can find our main website at .

“We” are Bairwell Ltd trading under the name of “My Unitard” at . This privacy policy relates to that website only.

We are registered as a Data Controller at the UK’s Information Commissionaire‚Äôs Office (ICO) under registration number Z1510032 .

All internet traffic to and from our website is encrypted using HTTPS.

Personal Information

Whenever your computer, phone, tablet or internet-brain-interface device makes a request to our websites, it automatically transmits your IP address and the details of the web browser you used. We store this information in our server logs for a short period (usually less than a fortnight) so that if anybody tries anything naughty or illegal on our website we can track down who did it.

We only want to collect the minimum amount of data from you necessary to send you the dance wear and exercise clothing you want. To enable us to do this, when you place an order we will ask for your name, email address, postal address (as we can’t send physical products over the internet!) and an optional telephone number. We will also record the IP address and web browser used in case there is a query of your payment at a later date.

Credit card, debit card and bank details are not held by us, but are handled and securely stored by our payment processors (see “Who we share information with” below for their details).

If you send us a message, add a product review or leave a comment then the details we will receive will be what you entered (along with, of course, your IP address and web browser details).

Who we share information with

To handle payments, we pass our payment processors details of your order, your name, email address, postal address and phone number (and you will provide them directly with your credit/debit cards details – we won’t see them at all and, at most, will get the type of card used and the last 4 digits). They’ll also receive details of your IP address, web browser used and will use all this information to help get the money from you to us – they’ll also use it for anti-fraud purposes, to comply with money laundering laws and anti-terrorism laws (as if those sorts of people would use their own card details!).

Your name, postal address and telephone number (along with the physical items) will be passed to our delivery companies (such as Royal Mail) so that they can get your order to you.

Payment Processors

We offer a variety of payment options via the following payment processors who have their own privacy and cookie policies. Not all payment options may be available to you due to differences on your web browser, computer, phone or other device or due to policies set by the payment processor.

Stripe (used for ‘Credit/Debit card payments’, ‘Stripe Gateway’, Apple Pay, Google Pay, Klarna)

We use Stripe for payment, analytics, and other business services. Stripe collects and processes personal data, including identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection and prevention. You can learn more about Stripe and its processing activities via privacy policy at

Stripe’s cookie policy is at and you can control their cookies on their cookie dashboard at

Google Pay (branded as ‘G Pay’)

Google’s Pay privacy policy is at with their privacy dashboard at

Apple Pay

Apple Pay’s security and privacy details can be found at .

Apple (for Apple Pay)’s privacy policy is at


Paypal’s privacy hub is at and their cookie control and policy is at and their legal agreements can be found at .

Amazon Pay

Amazon payment’s user agreement and policies can be found at


Klarna’s privacy policy is at and their terms and conditions are at

ClearPay (also known as AfterPay)

ClearPay’s privacy policy is at privacy policy is at and their terms and conditions are at


The only internet cookies we set are ones “strictly necessary” for the operation of our website (such as when you add things to your shopping cart/basket) – no personal information is stored in them and we do not retain the necessary information to link cookies to users longer than necessary (usually a maximum of 2 days). Our cookie policy lists which cookies we set and for how long.

We do not use internet cookies for any marketing purposes nor do we use them for analytics:

Our payment processors may also set cookies for security and anti-fraud purposes.

How long we retain your data

We retain your order details for our records until either you ask us to delete that information (and then we will delete as much as possibly whilst retaining enough to comply with UK business and taxation law: HMRC like to know where our money comes from!) or until the following timescales:

Data TypeAutomatically deleted after
Inactive Customer Accounts3 years after last log in or order placed
Failed, Cancelled, Pending and Unpaid Orders30 days after the order was placed
Completed Orders3 years after order placed
List of automatic deletion schedule for personal data

Any reviews, comments or pictures you upload to our website may remain on there until the heat-death of the universe (although it is unlikely to be that long). Again, if you need this information removing just ask us.

What rights you have over your data

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Please see our “How to make a data subject request” guide for details.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site). Additionally, please note that your information may be transferred outside of Europe to be processed by our third party providers such as the aforementioned payment processors.

How to make a data subject request

For the quickest response, please the personal data form make a request:

Personal Data Form

    Under the General Data Protection Regulations (GDPR) and/or the UK's Data Protection Act, I wish to:

    Please confirm:

    [acceptance manual-process I understand that this data process is manual and may take a 1-3 business days to be actioned [/acceptance]

    Written Data Requests

    You may prefer to write to use by post – if so, please include your name, email address and postal address and details of what you would like us to do. The postal address for data handling is:

    My Unitard’s Data Protection Officer

    c/o Bairwell Ltd

    2 Elder Court

    Clipstone Village


    NG21 9FU